CALL OF DUTY
Call of Duty: Black Ops 3 is a futuristic shooter that combines military combat with cybernetic augmentation technology, and this web interface concept translates that intensity into a promotional digital experience. The design seeks to differentiate itself from the generic promotional websites of the COD franchise, which typically rely solely on trailers and screenshots. The proposal transforms the page into an interactive tactical briefing where the user discovers characters, weapons, and game modes as if accessing classified files.
Design — Gaming
The design incorporates functional military HUD elements — tactical corners, decorative coordinates, and animated telemetry data — that frame each section like a combat visor. Character sections employ depth parallax with fast, aggressive transitions that replicate the frenetic pace of the gameplay. Condensed bold typography ensures readability over the dark theme, while orange accents — Black Ops 3's signature color — guide the visual hierarchy and highlight CTAs and interactive elements across every screen.
Discovery
Brief · Stakeholders · Goals
Research
Benchmark · Users · Competition
UX Architecture
User Flows · Wireframes · IA
Visual Design
Tokens · Layout · Components