REAL MADRID APP
Real Madrid App is an official mobile application concept for Europe's most decorated football club, designed to centralize news, player statistics, match calendar, and fan engagement experiences in a single platform. The app targets a global base of over 500 million fans who consume club content from multiple scattered sources. Its visual identity had to reflect the elegance and historic prestige of the Real Madrid brand, setting itself apart from generic sports apps that prioritize content volume over experience quality.
Design — App
The premium design adopts the white and gold tones of the club's identity, with serif typography for titles that evokes Real Madrid's institutional tradition. The news feed presents visual cards with high-quality editorial photography, while player profiles display interactive statistics with radial performance charts by competition. The calendar includes a countdown to the next match and direct access to live mode, which transforms the interface into a tracking dashboard with scoreboard, lineup, and minute-by-minute events.
Discovery
Brief · Stakeholders · Goals
Research
Benchmark · Users · Competition
UX Architecture
User Flows · Wireframes · IA
Visual Design
Tokens · Layout · Components
