HACTIO GYM
Hactio Gym is the website for a fitness community that seeks to attract new members with an energetic and accessible visual approach. The site represents people of all levels, from beginners to advanced athletes, reflecting the gym's inclusive philosophy. Its design breaks industry stereotypes by prioritizing real community over unattainable aspirational imagery.
Design — Web
The design uses authentic photography of real gym members instead of stock images. Program sections present progressive levels with clear descriptions of what to expect at each stage. The hero section plays a short video of the community training, generating immediate identification. Transparent pricing and an integrated booking system remove the conversion barriers that are common in the industry.
Discovery
Brief · Stakeholders · Goals
Research
Benchmark · Users · Competition
UX Architecture
User Flows · Wireframes · IA
Visual Design
Tokens · Layout · Components
